Consideration, Choice, and Classifying Loyalty

Consideration, Choice, and Classifying Loyalty

Andres Terech, Randolph E. Bucklin and Donald G. Morrison
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Volume:
20
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/27744262
Date:
September, 2009
File:
PDF, 1.45 MB
english, 2009
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