The Moderating Effect of Transaction Experience on the...

International Journal of Electronic Commerce 2007 / FALL Vol. 12; Iss. 1

The Moderating Effect of Transaction Experience on the Decision Calculus in On-Line Repurchase

Sumeet Gupta and Hee-Woong Kim
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Volume:
12
Language:
english
Journal:
International Journal of Electronic Commerce
DOI:
10.2307/27751243
Date:
January, 2007
File:
PDF, 2.49 MB
english, 2007
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