Choice of Supplier in Embedded Markets: Relationship and...

Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects

Kenneth H. Wathne, Harald Biong and Jan B. Heide
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Volume:
65
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203380
Date:
April, 2001
File:
PDF, 2.88 MB
english, 2001
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