A Cross Validation Test of Four Models for Quantifying...

Marketing Letters 1993 / 10 Vol. 4; Iss. 4

A Cross Validation Test of Four Models for Quantifying Multiattribute Preferences

Paul E. Green, Abba M. Krieger and Manoj K. Agarwal
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Volume:
4
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40216317
Date:
October, 1993
File:
PDF, 830 KB
english, 1993
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