Allocation of advertising budget between multiple channels...

Allocation of advertising budget between multiple channels to support sales in multiple markets

Abedi, Vahideh Sadat
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Volume:
68
Language:
english
Journal:
Journal of the Operational Research Society
DOI:
10.1057/s41274-016-0026-1
Date:
February, 2017
File:
PDF, 364 KB
english, 2017
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