Reply—A Response to Malhotra's Comment on Testing the...

Reply—A Response to Malhotra's Comment on Testing the Homogeneity of Segments

Gensch, Dennis H.
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Volume:
6
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.6.1.100
Date:
February, 1987
File:
PDF, 87 KB
english, 1987
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