Tracking Generation Y: A Contemporary Sport Consumer...

Journal of Sport Management 2005 / 07 Vol. 19; Iss. 3

Tracking Generation Y: A Contemporary Sport Consumer Profile

Stevens, Julie, Lathrop, Anna, Bradish, Cheri
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Volume:
19
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.19.3.254
Date:
July, 2005
File:
PDF, 289 KB
english, 2005
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