A Relatively Unbiased Measure of Discrimination Ability in...

Marketing Science 1995 / 05 Vol. 14; Iss. 2

A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)

Henderson, Pamela W., Buchanan, Bruce
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Volume:
14
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.14.2.250
Date:
May, 1995
File:
PDF, 216 KB
english, 1995
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