In the eye of the beholder: Communicating CSR through color...

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Journal of Marketing Communications 2016 / 08

In the eye of the beholder: Communicating CSR through color in packaging design

Barchiesi, Maria Assunta, Castellan, Silvia, Costa, Roberta
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2016.1224771
Date:
August, 2016
File:
PDF, 1.01 MB
english, 2016
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