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Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008
Ko, Yong Jae, Park, Hyewon, Claussen, Cathryn LVolume:
9
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-09-02-2008-b006
Date:
January, 2008
File:
PDF, 171 KB
english, 2008