Enhancing Advertising Communications: Developing a Model of...

International Journal of Sport Communication 2009 / 03 Vol. 2; Iss. 1

Enhancing Advertising Communications: Developing a Model of Beliefs about Advertising through Sport

Pyun, Do Young, James, Jeffrey D.
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Volume:
2
Language:
english
Journal:
International Journal of Sport Communication
DOI:
10.1123/ijsc.2.1.1
Date:
March, 2009
File:
PDF, 134 KB
english, 2009
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