The Impact of Gamer Motives, Consumption, and In-Game...

International Journal of Sport Communication 2013 / 09 Vol. 6; Iss. 3

The Impact of Gamer Motives, Consumption, and In-Game Advertising Effectiveness: A Case Study of Football Sport Video Games

Cianfrone, Beth A., Zhang, James J.
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Volume:
6
Language:
english
Journal:
International Journal of Sport Communication
DOI:
10.1123/ijsc.6.3.325
Date:
September, 2013
File:
PDF, 188 KB
english, 2013
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