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Journal of Business Research 2016 / 7

An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?

Martín-Herrán, Guiomar, Sigué, Simon P.
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.07.005
Date:
July, 2016
File:
PDF, 761 KB
english, 2016
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