My destination in your brain: A novel neuromarketing...

My destination in your brain: A novel neuromarketing approach for evaluating the effectiveness of destination marketing

Bastiaansen, Marcel, Straatman, Sebastiaan, Driessen, Eric, Mitas, Ondrej, Stekelenburg, Jeroen, Wang, Lin

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Language:

english

Journal:

Journal of Destination Marketing & Management

DOI:

10.1016/j.jdmm.2016.09.003

Date:

September, 2016

File:

PDF, 1.61 MB

english, 2016

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