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Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior
Wu, Laurie, Lee, ChristopherLanguage:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2016.08.001
Date:
August, 2016
File:
PDF, 1.22 MB
english, 2016