Doing Good in Another Neighborhood: Attributions of CSR Motivations Depend on Corporate Nationality and Cultural Orientation
Choi, Jungsil, Chang, Young Kyun, Li, Yexin Jessica, Jang, Myoung GyunLanguage:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.15.0098
Date:
September, 2016
File:
PDF, 458 KB
english, 2016