Doing Good in Another Neighborhood: Attributions of CSR...

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Doing Good in Another Neighborhood: Attributions of CSR Motivations Depend on Corporate Nationality and Cultural Orientation

Choi, Jungsil, Chang, Young Kyun, Li, Yexin Jessica, Jang, Myoung Gyun
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Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.15.0098
Date:
September, 2016
File:
PDF, 458 KB
english, 2016
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