Needs and Need Recognition in Organisational Buying

European Journal of Marketing 1991 / 02 Vol. 25; Iss. 2

Needs and Need Recognition in Organisational Buying

Grønhaug, Kjell, Venkatesh, Alladi
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Volume:
25
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569110139094
Date:
February, 1991
File:
PDF, 477 KB
english, 1991
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