![](/img/cover-not-exists.png)
Future directions in marketing knowledge: a panoramic perspective from Hollywood
“Bruce” Smithee, A., Lee, TommyVolume:
19
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620410524025
Date:
March, 2004
File:
PDF, 175 KB
english, 2004