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Is luxury sufficient to create brand desirability? A cross-cultural analysis of the relationship between luxury and dreams
Kapferer, Jean Noël, Florence, Pierre ValetteVolume:
1
Year:
2016
Language:
english
Journal:
Luxury Research J.
DOI:
10.1504/LRJ.2016.078129
File:
PDF, 479 KB
english, 2016