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Trademark Dilution: Empirical Measures for an Elusive Concept
Morrin, Maureen, Jacoby, JacobVolume:
19
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.19.2.265.17137
Date:
September, 2000
File:
PDF, 93 KB
english, 2000