Fitting new brand principles: First encounter at bank...

Fitting new brand principles: First encounter at bank branches

Raich, Margit, Crepaz, Marc-Philipp
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Volume:
16
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550132
Date:
June, 2009
File:
PDF, 227 KB
english, 2009
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