Assessment of Attribute Importances and Consumer Utility...

Journal of Consumer Research 1979 / 03 Vol. 5; Iss. 4

Assessment of Attribute Importances and Consumer Utility Functions: Von Neumann-Morgenstern Theory Applied to Consumer Behavior

Hauser, John R., Urban, Glen L.
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Volume:
5
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208737
Date:
March, 1979
File:
PDF, 1.31 MB
english, 1979
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