The impact of brand associations on brand loyalty in the...

Sport Business and Management An International Journal 2016 / 11 Vol. 6; Iss. 5

The impact of brand associations on brand loyalty in the football industry: a comparison of fans from developed and emerging football markets

Maderer, Daniel, Holtbruegge, Dirk, Woodland, Rachel, Stavros, Constantino, Dolles, Harald
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Volume:
6
Language:
english
Journal:
Sport, Business and Management: An International Journal
DOI:
10.1108/SBM-06-2016-0026
Date:
November, 2016
File:
PDF, 686 KB
english, 2016
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