Reviving heritage brands – the case of Petrodvorets Watch...

Emerging Markets Case Studies Collection 2016 / 04 Vol. 6; Iss. 1

Reviving heritage brands – the case of Petrodvorets Watch Factory

Frösén, Johanna, Laukkanen, Mikko
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Volume:
6
Language:
english
Journal:
Emerald Emerging Markets Case Studies
DOI:
10.1108/eemcs-06-2015-0105
Date:
April, 2016
File:
PDF, 419 KB
english, 2016
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