Family business internationalisation through a digital...

Marketing Intelligence & Planning 2014 / 04 Vol. 32; Iss. 2

Family business internationalisation through a digital entry mode

Christos Sarmaniotis and Dr Eugenia, Dr, Plakoyiannaki, Emmanuella, Pavlos Kampouri, Aikaterini, Stavraki, Georgia, Kotzaivazoglou, Iordanis
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Volume:
32
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/mip-01-2013-0016
Date:
April, 2014
File:
PDF, 337 KB
english, 2014
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