The Worth of Product Placement in Successful Films: An...

The Worth of Product Placement in Successful Films: An Event Study Analysis

Michael A. Wiles and Anna Danielova
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20619033
Date:
July, 2009
File:
PDF, 3.30 MB
english, 2009
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