Blending Cobrand Personalities: An Examination of the...

Blending Cobrand Personalities: An Examination of the Complex Self

Alokparna Basu Monga and Loraine Lau-Gesk
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162487
Date:
August, 2007
File:
PDF, 2.21 MB
english, 2007
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