Engaging fans and the community in social media:...

Journal of Marketing for HIGHER EDUCATION 2016 / 09

Engaging fans and the community in social media: interaction with institutions of higher education on Facebook

Brech, Felicitas M., Messer, Uwe, Vander Schee, Brian A., Rauschnabel, Philipp A., Ivens, Bjoern S.
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Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2016.1219803
Date:
September, 2016
File:
PDF, 1.37 MB
english, 2016
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