To Extend or Not Extend a Human Brand: An Analysis of...

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Journal of Sport Management 2016 / 09

To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Towards Athlete Brand Extensions

Walsh, Patrick, Williams, Antonio
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Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.2015-0314
Date:
September, 2016
File:
PDF, 571 KB
english, 2016
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