[WORLD SCIENTIFIC Proceedings of the MS'10 International Conference - Barcelona, Spain (15–17 July 2010)] Computational Intelligence in Business and Economics - THE OPTIMIZATION OF INVESTMENT IN POS ADVERTISING THROUGH A FUZZY MODEL BASED ON THE APPLICATION OF NEUROMARKETING TECHNIQUES
GIL-LAFUENTE, JAIME, TORTOSA VIDAL, JOSEP MARIA, AYMERICH MARTINEZ, JORDILanguage:
english
DOI:
10.1142/9789814324441_0052
File:
PDF, 136 KB
english