Spillover Effects in Seeded Word-Of-Mouth Marketing...

  • Main
  • 2016 / 09
  • Spillover Effects in Seeded Word-Of-Mouth Marketing...
Marketing Science 2016 / 09

Spillover Effects in Seeded Word-Of-Mouth Marketing Campaigns

Chae, Inyoung, Stephen, Andrew T., Bart, Yakov, Yao, Dai
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2016.1001
Date:
September, 2016
File:
PDF, 307 KB
english, 2016
Conversion to is in progress
Conversion to is failed