“Fake it until you make it”: business model...

Journal of Strategic Marketing 2016 / 10

“Fake it until you make it”: business model conceptualization in digital entrepreneurship

Standing, Craig, Mattsson, Jan
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2016.1240218
Date:
October, 2016
File:
PDF, 1.13 MB
english, 2016
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