How Pretrial Expectations and Anticipated Obstacles Impact...

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How Pretrial Expectations and Anticipated Obstacles Impact University Brand Identification

Stephenson, Amber L., Yerger, David B.
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2016.1214207
Date:
September, 2016
File:
PDF, 579 KB
english, 2016
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