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News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?
Lischka, J. A., Stressig, J., Bu nzli, F.Language:
english
Journal:
Journalism
DOI:
10.1177/1464884916671157
Date:
September, 2016
File:
PDF, 722 KB
english, 2016