Subscale Distance and Item Clustering Effects in...

Journal of Marketing Research 2001 / 05 Vol. 38; Iss. 2

Subscale Distance and Item Clustering Effects in Self-Administered Surveys: A New Metric

Bradlow, Eric T., Fitzsimons, Gavan J.
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Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.38.2.254.18837
Date:
May, 2001
File:
PDF, 78 KB
english, 2001
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