Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations
Zhang, Shi, Kardes, Frank R., Cronley, Maria L.Volume:
12
Year:
2002
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/S1057-7408(16)30082-1
File:
PDF, 948 KB
english, 2002