Consideration Set Overvaluation: When Impossibly Favorable...

Journal of Consumer Psychology 2002 Vol. 12; Iss. 4

Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed

Kardes, Frank R., Sanbonmatsu, David M., Cronley, Maria L., Houghton, David C.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
12
Year:
2002
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/S1057-7408(16)30086-9
File:
PDF, 1019 KB
english, 2002
Conversion to is in progress
Conversion to is failed