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Journal of Marketing 2016 / 10

Sales Representative Departures and Customer Reassignment Strategies in B2B Markets

Shi, Huanhuan, Sridhar, Shrihari, Grewal, Rajdeep, Lilien, Gary
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0358
Date:
October, 2016
File:
PDF, 534 KB
english, 2016
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