![](/img/cover-not-exists.png)
The Charity Beauty Premium: Satisfying Donors' Want versus Should Desires
CRYDER, CYNTHIA, BOTTI, SIMONA, SIMONYAN, YVETTALanguage:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0658
Date:
October, 2016
File:
PDF, 587 KB
english, 2016