“Once upon a brand”: Storytelling practices by Spanish...

Spanish Journal of Marketing - ESIC 2016 / 09 Vol. 20; Iss. 2

“Once upon a brand”: Storytelling practices by Spanish brands

Delgado-Ballester, E., Fernández-Sabiote, E.
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Volume:
20
Language:
english
Journal:
Spanish Journal of Marketing - ESIC
DOI:
10.1016/j.sjme.2016.06.001
Date:
September, 2016
File:
PDF, 1.12 MB
english, 2016
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