The Conjoint Analysis as an Instrument for Marketing...

International Journal of Arts Management 1999 / SPR Vol. 1; Iss. 3

The Conjoint Analysis as an Instrument for Marketing Controlling, Taking a Public Theatre as an Example

Andreas Herrmann, Birgit Franken, Frank Huber, Martin Ohlwein and Ralf Schellhase
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Volume:
1
Language:
english
Journal:
International Journal of Arts Management
DOI:
10.2307/41064664
Date:
January, 1999
File:
PDF, 4.02 MB
english, 1999
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