The New Promotion Mix || The Greening of Advertising: A...

The Journal of Marketing Theory and Practice 1996 / WIN Vol. 4; Iss. 1

The New Promotion Mix || The Greening of Advertising: A Twenty-Five Year Look at Environmental Advertising

Debbie Easterling, Amy Kenworthy and Ruth Nemzoff
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Volume:
4
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469786
Date:
January, 1996
File:
PDF, 1.25 MB
english, 1996
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