Evaluating customer-based brand equity in Iranian cell phone market
Elahi, Seyed Majid, Mavi, Reza Kiani, Najafi, Sepideh, Kashani, Matin TanbakoueiVolume:
7
Year:
2016
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/IJEMR.2016.078948
File:
PDF, 269 KB
english, 2016