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I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
Beck, Marie, Crié, DominiqueLanguage:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.08.006
Date:
October, 2016
File:
PDF, 447 KB
english, 2016