How important is the strategic order of product attribute...

Journal of Retailing and Consumer Services 2017 / 01 Vol. 34

How important is the strategic order of product attribute presentation in the non-life insurance market?

Dominique-Ferreira, Sérgio
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Volume:
34
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.09.013
Date:
January, 2017
File:
PDF, 379 KB
english, 2017
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