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Antecedents and outcomes of brand love: the mediating role of brand loyalty
Bıçakcıoğlu, Nilay, İpek, İlayda, Bayraktaroğlu, GülLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2016.1244108
Date:
October, 2016
File:
PDF, 1.18 MB
english, 2016