Using Response Latency to Assess Spokesperson Effectiveness

Using Response Latency to Assess Spokesperson Effectiveness

Burroughs, W. Jeffrey, Feinberg, Richard A.
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Volume:
14
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209114
Date:
September, 1987
File:
PDF, 384 KB
english, 1987
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