Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav, Aggarwal, Himanshu, Rani, RinkleVolume:
23
Year:
2016
Language:
english
Journal:
International Journal of Business Information Systems
DOI:
10.1504/IJBIS.2016.078907
File:
PDF, 950 KB
english, 2016