Competitive Cross-Couponing: A Comparison of French and U.S. Perspectives
Collard, Christophe, Pustay, Michael, Roquilly, Christophe, Zardkoohi, AsgharVolume:
20
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.20.1.64.17290
Date:
March, 2001
File:
PDF, 74 KB
english, 2001