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Multisensory brand search: How the meaning of sounds guides consumers’ visual attention.
Knoeferle, Klemens M., Knoeferle, Pia, Velasco, Carlos, Spence, CharlesVolume:
22
Year:
2016
Language:
english
Journal:
Journal of Experimental Psychology: Applied
DOI:
10.1037/xap0000084
File:
PDF, 589 KB
english, 2016